Tory Burch Collaborates with Fitbit

The wearable tech accessory amped up their style factor with the help of designer Tory Burch.


We actually didn’t think it was possible for Fitbit to get any cooler, but it just did. The wearable tech accessory just announced a collaboration with one of our favourite American designers, Tory Burch — taking their sleek bands to a whole new level.

Perfect for us fashion-forward women who are still not 100% on the band-wagon for wearing a very sport-y accessory, Burch has designed an exclusive solid brass Metal Hinged Bracelet ($195) that is designed to hold the Fitbit Flex, meaning you can track your steps, calories burned, sleep and more, without sacrificing your style.

She’s also created two more affordable, but just as fashion-forward Silicone Printed Bracelets ($38) in navy and fuchsia, also designed to hold the Fitbit Flex.

A great accessory for staying on track while you travel, we can’t wait to get our hands on one. Available for pre-order now (shipping at the end of August), we suspect they’ll go fast.

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